What an odd advert.

TK Maxx this year has clearly gone down the route, as my old job would describe, as selling the sizzle and not the sausage. They are not trying to sell products to you, they are trying to sell you the feeling of what those products give you.

In this advert we see a school Christmas talent show where a young boy is playing an organ, which straight off the bat was a bit weird. We then see his shoes transform into these very outlandish bright blue Elton John-inspired boots and we see him absolutely rock his talent. That’s the whole point of this advert, buying products that make you feel good, and that make you feel a certain way. While this advert didn’t actually show you any TK Maxx products you could understand what they were trying to tell you through how the boots made the boy feel.

Apart from it being a Christmas concert there was no Christmas to it. It was one of those adverts that could easily change for any sort of season and it would still work. For me it didn’t give me that Christmas sparkle that I look for in Christmas adverts, but I understand what they were doing and why they were doing it that way, it just didn’t inspire me too much.

I already shop at TK Maxx and I love what they sell because I can actually afford it, however this advert probably wouldn’t make me want to shop there because if I didn’t already know what TK Maxx was this advert doesn’t give me any other information as to what they sell, who they are, or what they do. It’s a perfectly fine Christmas advert, it’s just not very inspired.

Watch the advert here and let me know what you think.

Until next time.

Published by shonaharding

Media graduate with a passion for reviewing film and TV. View all posts by shonaharding